The paper is a critical analysis of T. Booker's address at the Atlanta Exposition. This paper intends to analyze the goals of his speech and understand the man behind the words. Georgia meant to attain at least three goals. The first was of course the most clear-cut, that of winning white advocates that would sponsor his cause. The second was that behind the purpose of the trickery itself, advancing his fellow brothers. Trying to bypass whites' mindset and actually making whites help the black cause. And the third and last but not least important was that of delivering a moral speech on dignity and pride for both blacks and whites. All these three goals show Booker T. Washington's aims, by means of trickery. We can see he was been a strategist in dealing with the Negro problem, finding a way more subtle but still powerful enough to accomplish his goals, the goals of all leaders that fight for the cause of the Negro. Washington's trickery pretended to fool the white, but in a courteous manner. The lesson to be learned here follows that we must learn not to judge a person by what he or she portrays but by what his real intentions are behind all that nicely sounding cover, for no matter how a thing looks, looks are not all one gets.