Best Western Frequent Traveler Program This paper will discuss the 1988 original frequent traveler plan offered by Best Western. Business promotions in general will be discussed. Best Western’s frequent traveler plan will be examined in detail including rewards and benefits of the program to travelers. The way in which Best Western promotes business with this plan will be examined as well. Pages: 3 Bibliography: 2 source(s) listed Filename: 20805 Price: 26.85

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