Case Study: Marketing McDonald's. This paper analyzes a case study about McDonald's marketing into the new millennium. This case identifies taste, quality and variety as the values motivating consumers. Therefore, a marketing plan recognizing and catering to these desires is outlined. 5pgs, no bibliography listed. Pages: 5 Bibliography: 0 source(s) listed Filename: 11732 Marketing McDonalds.doc Price: 44.75

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