Consumer Marketing Techniques Used By Modern Airlines. This paper covers some of the marketing strategies in use by today's airline companies to target new customers and to retain old ones. It explains them in terms of appropriate strategies for large and small domestic carriers and international airlines, addresses how technology has challenged airline marketing, and whether service-oriented marketing (e.g. the "friendly skies") is being phased out by marketing that emphasizes ease of use. Pages: 8 Bibliography: 6 source(s) listed Filename: 19499 19499 Marketing Techniques Airlines.doc Price: 71.60

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