Market Segmentation in the UK Soft Drink Industry. This paper examines market segmentation in the UK soft drink industry. It outlines the development of a questionnaire for senior executives in the industry that would provide the researcher with comprehensive insight into the industry. It reviews the relevant literature and identifies theoretical and practical issues that arise. 7 pgs. Bibliography lists 12 sources. Pages: 7 Bibliography: 12 source(s) listed Filename: 10163 Market Segmentation Industry.doc Price: 62.65

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