Bre-X and the Power of Promotion. This essay will argue that the significance of the Bre-X story is that it displays the importance of promotion in any business enterprise. Bre-X officials played the Canadian media, and in particular the new electronic medium of the Internet, to promote their Indonesian gold find. An analysis of the Bre-X story will demonstrate that if the promotion is crafted to appeal to the desire of the media and the public for a particular narrative, in the short term few will look close at the details of the business plan and practices behind the promotion.8 pgs. Bibliography lists 5 sources. Pages: 8 Bibliography: 5 source(s) listed Filename: 8015 Bre-X Power Promotion.doc Price: 71.60

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